Personalised board games

Data publikacji: 17.01.2023 r.

Personalised products and branding

Collections of personalised products are increasingly appearing in the marketing activities of large and medium-sized companies. Discounters are creating their own clothing lines, chain cafés kitchen accessories, and food companies cosmetics with the scent of their own sweets or drinks. Brands that occupy a dominant market position go beyond marketing schemes to create something more than individual products or services – a coherent brand whose identity works in analogy with a licence. A prime example is Coca-Cola, whose owners often enter into partnerships with clothing or cosmetics brands to create unique products with their logos. Such activities not only have a positive impact on the brand image, but also increase its profits. The key to success is the right choice of product and its distribution.

TOP TRUMPS Energylandia karciana gra personalizowana dla parku rozrywki

What are personalised board games?

Personalised board, card or quiz games are products tailored to the needs and ideas of the business customer. Due to their diverse portfolio, Winning Moves’ specialists will help to select the type of game that suits the customer’s industry and needs. The own edition of MONOPOLY is the most versatile game for business customers. Due to the large personalisation possibilities of the board, the fields can be used to place the most important products, investments, branches and even the values of the organisation. The mechanics of personalised MONOPOLY and other games in our portfolio remain the same, but the creative department, in consultation with the client, prepares individual content for each edition of the game. The graphic design corresponds to the visual identity of the brand or another one indicated by the client. Game components such as tokens, dice, cards or banknotes can also be selected individually. Most often, they correspond to the theme of the game or the client’s industry.

Custom game editing and what’s next?

Creating your own game edition can be the first step in an image or employer branding campaign, as well as the launch of a bespoke product.

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A company edition of the game can be treated as a premium advertising product. A large box of MONOPOLY will prove useful as a unique PR pack for journalists, contractors and even customers.
Large and medium-sized corporations use personalised games as part of their employer branding or training strategy. A customised card or quiz game is an out-of-the-box way to communicate industry knowledge and the organisation’s history to employees and customers.
Bespoke games are also often introduced into retail. Signature products work well in cultural and entertainment venues – museums, galleries, city and tourist venues, amusement parks and playrooms. Personalised games can also be found in the range of luxury brands.

Contact the sales department for the full range.