Bring your city to the world of MONOPOLY

The MONOPOLY city project involves the production and marketing of MONOPOLY games with the theme of a chosen city, municipality, county or other region. The graphic design, the fields on the board, the ‘chance’ and ‘community chest ‘ cards and other game components such as banknotes and tokens are personalised. During each edition, we take great care to select partners who are a valuable part of the local community. Local authorities, municipal institutions and organisations, as well as local entrepreneurs are most often involved.

Organise a game launch event

The MONOPOLY board remains a surprise until the day of release. The promotional campaign is decided by the partners involved in the project. However, permanent elements are the ceremonial unveiling of the board, speeches by partners and local activists, and selected attractions for local residents. Each launch is attended by the mascot, Mr MONOPOLY, who initiates the first game of the giant board with the residents. Both the city event and the advertising campaign are supported by media partners. On the day of the official launch, the game appears on the shelves of major retail chains and in online shops. Ultimately, the personalised MONOPOLY will find its way into the homes of your neighbours, colleagues and customers, where it will remind them of the partners involved in the project for years to come.

Create a local image campaign

The city edition of MONOPOLY is a unique way to promote locally. Waiting for the board to be revealed stirs up the excitement of residents and local media. It is the perfect moment to implement a local promotional or image campaign. Participation in the MONOPOLY project will strengthen the image of the local market leader and also become a tool in employer branding, HR and PR activities. As a partner, you have the opportunity to place your brand on a dedicated box, an ‘chance’ or ‘community chest’ card, as well as to place your logo on the box. Your brand will not only make history in the city or region, but will become a real part of a valuable product. A dedicated box or card is an integral part of the game that will stay with the residents for years to come.

How to become a partner of the city edition?

You can become a partner of the city edition of MONOPOLY by initiating or joining an existing project in your city. Follow our blog and social media channels to find out about upcoming projects. If you represent a City Council or other local institution, apply directly to our personalised games department, who will introduce you to all the possibilities. If you represent a company, consider creating your own edition of MONOPOLY.