Dedicated games for business

Mulberry

The creators of the British brand Mulberry, best known for its luxury handbags, have depicted the brand’s most important locations in and around London on the MONOPOLY board. During gameplay, players have the opportunity to purchase design studios, ateliers, key fashion corners and cultural and art locations. Together with the Mulberry team, we have developed a unique graphic design that blends in with the original MONOPOLY colours. The 80s-inspired design complements the bag motif.

The iconic model has even lived to see a dedicated token! The owners of the Mulberry brand decided to include a personalised edition of the game in their online shop and stationary boutiques. The limited edition of MONOPOLY was warmly received by both individual customers and influencers. Participation in the project was part of the brand’s branding strategy, which aims to maintain its image as a creator of luxury goods, increase audience engagement and expand its portfolio with brand-dedicated products.

Electrolux

In 2019, the Electrolux brand celebrated its 100th birthday with a bang. The events culminated in a unique edition of MONOPOLY. The Swedish company opted for a sleek and simple design, which perfectly showcases the tagline ‘100 years of better living’.

Electrolux appliances have been with us for more than 100 years in many markets. It is the countries in which the products are distributed that are featured on the elegant game board. In addition to this, the brand has chosen to include factories, and instead of the ‘chance’ and ‘community chest ‘ cards, players are introduced to the ‘Products & Innovations’ and ‘History’ cards. MONOPOLY Electrolux was used in an employer branding campaign, and the game itself was used as a gift for employees and business partners. The brand proved that the board game is a great gift idea for the company’s round anniversary.

Sosnowiec recycling

An unusual but socially very important project is MONOPOLY Recycling in Sosnowiec. The edition was initiated by Miejskie Przedsiębiorstwo Gospodarki Odpadami. A collage board depicted the grounds of MPGO – waste sorting plants, green areas and the hall. There was also exhibition space for places and figures important to the residents of Sosnowiec. This is because we have placed on the board both facilities belonging to the company and those belonging to the city. An interesting touch is the replacement of the classic houses and hotels with small and large pine trees. During the game, instead of putting up houses and hotels, players plant trees on the fields they own. The MONOPOLY edition is a response to the production of mass-produced advertising gadgets that remain in use for a very short time.

MPGO used its own edition of MONOPOLY in its PR activities. The game gained educational value from the ‘Recycling’ and ‘Sosnowiec’ cards. The company was portrayed not only as an ally of an ecological lifestyle, but also as a socially engaged local activist.