MONOPOLY is one of the most popular board games. Millions of copies sold translate into long hours spent over the distinctive board. MONOPOLY is considered to have originated in 1904, when Elizabeth Magie developed the concept of an economic game. The game gained popularity in the 1930s, when its wider distribution began. Since then, MONOPOLY has continued to grow in popularity, with different variants of the game being distributed in major retailers around the world.
Among the various forms of promotion and the myriad of personalised products, large and medium-sized companies are increasingly opting to create their own edition of MONOPOLY. The game is fully personalised, making it more than just an ordinary advertising gadget with a logo. Personalised MONOPOLY is a fully-fledged board game that will last for many years. The high quality of workmanship and attention to detail is guaranteed by a team of specialists who place products for business and individual customers on an equal footing. When MONOPOLY is designed to order, not only the graphic design is personalised, but also the elements of the game itself. The fields on the game board, tokens, the ‘chance’ and ‘community chest’ cards will reflect the culture and values of the organisation, while retaining the original game mechanics.
The aim of the MONOPOLY game is to take over the majority of the fields on the board, bankrupting the other players. The fields in the classic version of the game represent streets or city objects. In the licensed and personalised editions, most of the fields are selected individually. What is not changed are the special fields, which are necessary to maintain the game mechanics. Other fields can represent important places, people, events, values or products for the organisation. The fields and the matching ‘Titles deeds’ cards are an integral part of the gameplay, so that brand knowledge is conveyed in an accessible and unconventional way. You can also include the organisation’s promoted values on the ‘Chence’ and ‘Community chest’ cards. Customised game components such as collectible metal tokens, MONOPOLY banknotes and tokens replacing houses and hotels can become additional promotional gadgets. In order to fully reflect the individual character of the brand, the graphic design of each personalised edition of MONOPOLY is matched to the client’s visual identity.
You can distribute the personalised board game to individual customers or make it a unique gift for employees and business partners. The unique product will be an excellent addition to image, promotional, employer branding and PR campaigns. The individual design of the board game will honour important events for the company and become a unique souvenir for the round anniversary of the company’s establishment, development or rebranding. The MONOPOLY brand shows the warm side of the company, the passion for the products or services created, illustrates growth and creates the image of an employer who values family values. By creating your own edition of MONOPOLY, you position the brand among global giants such as: Electrolux, Citroen, FC Barcelona and major cultural centres: Sydney Opera House, Louvre or the Fryderyk Chopin National Institute. See examples of business projects or contact our sales department.
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